It’s Official: $100 Sony Touch was Pricing Mistake

I was holding out hope that I'd be getting two shiny new Sony PRS-600s for just $100 each after finding them Saturday morning on, but I received an email from Borders that confirms it was indeed a pricing error and that the order has been canceled.

On the bright side, they are sending a $25 gift certificate, and I'm already trying to figure out what to spend it on.

It turns out they were supposed to be $100 off, which brings the price to $199. Still a good price, the lowest ever in fact, but it just doesn't quite have the same appeal as a $100.

Here's the email:

Dear Nathan,

You recently placed Order(s) at, which included an order for a Sony Reader Touch Edition.

Unfortunately, the price shown at the time of your order was in error and we are unable to fulfill your order at that price. As a result, your order for the Sony Reader Touch Edition will be canceled.

We appreciate your Sony Reader order and we apologize for the inconvenience we caused. As our way of showing our appreciation for your patience and loyalty, we will be mailing you a $25 Borders Gift Card, which you may use on or in our stores. Please allow 7-10 business days for delivery of your Borders Gift Card.

If you have questions, you may read our Pricing Policy for further explanation. If your order contained additional items, you will receive those items. You will not be charged for shipping.

Thanks again for shopping with Borders. We look forward to your next visit to our stores or


The Team

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