Amazon has had a Kindle trade-in program for years now where you can trade-in an older model for a credit and a discount toward the purchase of a new Kindle.
For the past couple of years Amazon’s Kindle trade-in deal takes 25% off the price of a new Kindle when trading in an old one, plus you can apply the trade-in credit toward the purchase as well.
It doesn’t even matter if the Kindle is broken; they’ll still give you $5 for it plus the 25% discount.
With the least-expensive Kindle, it’s not a very big discount compared to a typical sale, but when it comes to the more expensive models the 25% discount makes a huge difference.
For example, it takes the price of the $250 Kindle Oasis down to a more reasonable $187.50.
When it comes to upgrading to a newer Kindle, the trade-in program is a big advantage for Amazon.
Why don’t any of the other ereader companies offer trade-in deals?
The Kobo Forma is a nice ereader but behind a $279-$329 price tag it’s reserved for the select few that don’t mind spending that kind of cash on a dedicated reading device.
Imagine if Kobo offered a trade-in deal where you could get it for 25% off to get one for about $210—I bet a lot more people would be interested in that.
The same goes for Onyx. They have some nice devices but they’re more expensive than most. They’ve been making ereaders for over 10 years now but they don’t offer a trade-in program either.
A couple of times Barnes and Noble had a Nook trade-in deal, but it was usually for their tablets, not Nook ebook readers.
It’s a shame more companies don’t offer trade-in programs for their ebook readers when upgrading to newer models. Considering how slow E Ink devices evolve, a trade-in discount is one of the best ways to get people to think about upgrading.