After all these years selling Kindle ebooks, I’m surprised Amazon has never come out with some of Kindle Points rewards program—it seems like something that would be right up their alley.
It would work something like this: Every time you buy a Kindle book, you earn Kindle Points, and then when you reach a certain level you can cash in your Kindle Points toward the purchase of more Kindle books, or possibly other Kindle accessories and products.
Kobo has been doing this very thing since 2015 with their Kobo Super Points program.
It might not be the kind of thing that appeals to casual readers, but it gives avid readers a reason to accumulate points to get more books at a discount.
It could also be used as a way for Amazon to avoid in-app payment fees by using Kindle Points to purchase new books, and it could also be used as a workaround to offer discounts on ebooks that normally cannot be discounted.
With Amazon’s new Kindle Vella tangent, people can purchase short story episodes using Tokens, but that’s only with Kindle Vella stories (which, ironically, cannot be read on Kindles, but that’s a topic for a different post).
Amazon also recently hosted a Kindle Summer Rewards program, but it was by invite only and it doesn’t seem like very many people were invited (when I click the link it just says, “Sorry… this program has limited access while in beta.”)
Since I couldn’t participate I’m not sure how it works exactly, but reading comments at MobileRead it sounds like you get points for buying Kindle books and then once you reach a certain threshold you get a $4 coupon to use toward future purchases, so perhaps Amazon is testing the idea with a small group of people before widely releasing it, or maybe it’s just a one-time thing like the Kindle Challenge they did at the start of the year.
Either way, I think a Kindle Reward Points program could make shopping for Kindle ebooks a little more interesting, and it would be nice to have a way to earn points to purchase overpriced ebooks that you normally wouldn’t purchase.