One week ago today, Amazon released their first notetaking Kindle with a color E Ink screen, the Kindle Scribe Colorsoft, along with a new black and white version of the Kindle Scribe with a larger 11″ screen.
Both are a lot more expensive than previous gen Kindle Scribes, but the weird thing is the most expensive model, the 64GB version of the Kindle Scribe Colorsoft, is selling the best of all the new Scribes.
What’s more, the Colorsoft version appears to be 2-5x more popular than the new BW Kindle Scribe so far, despite the significantly higher price tag.
Here’s how the new Kindle Scribe sales numbers compare after one week, based on Amazon’s sold during the past month metric that appears at the top of each page:
Kindle Scribe BW 32GB – 500+ units sold
Kindle Scribe BW 64GB – 400+ units sold
Kindle Scribe Colorsoft 32GB – 1000+ units sold
Kindle Scribe Colorsoft 64GB – 2000+ units sold
There’s a 64GB version of the Colorsoft in fig (red) that hasn’t been released yet, and the same goes for the new Kindle Scribe without a frontlight—both of those are expected to arrive next month.
Those numbers seem pretty low for a new Kindle release, especially the BW version, and what’s interesting is the fact that Amazon doesn’t even have enough units in stock to meet that small of a demand. At this point shipping for the Colorsoft version is a month out, and it’s been that way since a day or two after it was released. Shipping for the BW version is late December or early January, so they must’ve only had a few hundred units of each model available at launch.
The previous gen Kindle Scribe has been on sale for the past month, and it can be had for as little as $279 currently. The sales numbers for it are at over 10k+ for the 32GB model and 9k+ for the 64GB version. The 16GB version is only at 500+, but it’s currently not on sale and is $90 more expensive than the 64GB version so you’d have to be crazy to buy it.
Here’s more proof that Amazon’s Kindle best sellers list doesn’t add up. The Kindle Scribe Colorsoft currently sits at #12 with its 3000+ units sold during the past month. The Kids Kindle at #11 has sold over 10k+ units during the past month, and the Kindle at #13 has sold over 7k+ units during the past month. At #14 is the new BW Kindle Scribe at only 900+ units.
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