All year long Amazon has had an ongoing promotion where you can get 20% off when buying two new Kindles.
The deal started in January and they’ve been running it pretty much non-stop ever since. The only time they took the offer down is when they put Kindles on sale for Valentine’s Day and Mother’s Day.
Is it really that common for people to buy two Kindles at the same time?
Why does Amazon keep pushing this 20% off sale? It’s been 6 months of the same thing over and over, and they’ve only had Kindles on sale twice all year for the entry-level model and the Kindle Paperwhite. The Kindle Oasis hasn’t been on sale once.
I don’t get these type of sales that require purchasing two Kindles to get a deal. Why punish customers if they only want to buy one Kindle? It’s not like Amazon offers a wide variety of models in various sizes like other companies.
The lack of variety makes it unreasonable to expect people to own multiple Kindles. If you have a Paperwhite there’s no reason at all to get an entry-level model, and if you get an Oasis there’s little to no reason to get a Paperwhite as well, so unless Amazon expects everyone to buy a Kindle to give to someone else the promotion doesn’t even make sense.
The 20% off deal isn’t nearly as good of a deal as a typical Kindle sale unless you buy the most expensive models, so you’re better off just waiting for a real Kindle sale if you want to get a discount instead of having to buy an extra Kindle you don’t even need.
It would be nice if Amazon would release new Kindles once in a while that people are actually interested in buying instead of having to resort to gimmicks like this to sell more units.
I think it’s just to target people who want a new Kindle and justify it by buying a discounted one for a spouse, offspring, parent, etc. Obviously the other sales are a better deal, but many people don’t know all of the sales, and I think seeing a potential gift is a psychological incentive/justification.
Maybe they are trying to get rid of old stock in anticipation for a new Kindle release?
But it’s not 2030 yet. 😀
Flip W says
I do have this thought when I go to Lids to get a new baseball cap — they’re big sale is always similar to this, and is useless to me.
Kindles, meanwhile, I don’t think you can have enough of. Gotta keep one with warm lighting near the bed, a basic in my go bag, a Paperwhite in the living room.
Can’t wait til I get enough money saved up to buy some ebooks for these bad boys.
Flo Adar says
Ha ha, You just don’t understand people who love to read, At one time I owned 5 Kindle Fires. One I gave to my husband and the other 4 I used for reading and when I say reading, I mean a lot of books that I could just jump into and read. But what happens when you are at a critical point in your book and you see the battery is going to sleep? You just open the same book on another Fire and continue reading. I can no more be with one Kindle Fire than I can own one real book. Now I have retired the two oldest ones and use only two.
Plug it in?
Michael Vittles says
If Amazon really want people to buy kindles the answer is simple…..innovate. Apart from a few minor tweaks over the years nothing exciting has really happened.
What we want is bigger screens, colour, faster refresh rates, better DPI just to name a few. Plus more customisation.
Agree completely. They have always been lacking in customization and I’d like some hardware improvements. Otherwise I’m happy — but you are right they could innovate. They are generally years behind on features other competitors have first.
Lou Sevens says
I have an Oasis which I prefer due to the size and the page turning buttons, but also have a Paper white that I netted on a Prime day for ~$40 after trading in an older one and perhaps some credits.
The Paperwhite is solid, and has better battery life.
Even though i would have a charger with me, I still would take both on a trip (back when people could travel).
I got my first kindle from staples in around 2011- I was away in 2013 and on the last day a charger in a hotel fried it. Since then, I travel with 2.
I don’t like reading the app on my phone.
I haven’t had a Kindle Fire tablet in a few years- but found the app was excellent for navigating books so maybe I would try that again.
I would like to see a new 2021 Oasis perhaps with a 7.5″ or even 8″ screen and a better interface for scrolling through your library.
Punish people for buying one is a very twisted way of looking at it. How about rewarding people for buying two?