Amazon has a funny habit of calling newer Kindles “all-new” for a long time after they get released, and they’ve been doing this for many years.
First off, they might only change a couple minor details with a new Kindle and they’ll still have no problem calling it “all-new” even if there’s really nothing “new” about it, like when they added a frontlight to the entry-level model, as if frontlights were a new invention that just came out.
The current entry-level Kindle was released in October of 2022, and Amazon still refers to it as the “all-new” Kindle on their website. At least they’ve stopped calling it that on the main title of the product page, but “all-new” still appears on the comparison tables and some other places.
Sometimes I still see ads saying “Introducing the all-new Kindle”. It was announced like 7.5 months ago now. Are they really still just now “introducing” it?
The Kindle Scribe also has an “all-new” designation on Amazon’s website, and they’re still “introducing” it too. In fact, instead of just calling it the Kindle Scribe on the product page, the title is “Introducing Kindle Scribe (16 GB), the first Kindle for reading and writing”.
Maybe after a year it will finally arrive and they’ll have to stop “introducing” it. 😀
The Kindle Paperwhite is no longer referred to as “all-new” and they’re no longer introducing it, even though they did introduce some new color choices a couple months ago. It’s good to know a color change isn’t enough to warrant an “all-new” label. They’ve got to draw the line somewhere.
It’ll be interesting to see how long Amazon keeps the “all-new” label on the 2022 Kindle and the Kindle Scribe. How long can they really be considered “all-new”?
I think it is more like lazy web page management. Or they just don’t have the manpower and time to go back and change it, especially after the recent round of layoffs.