Ever since Kindles first came out back in 2007, Amazon has never released their sales figures so nobody outside of Amazon and E Ink really knows how many Kindles Amazon is selling, but recently Amazon has started showing an estimate of how many units they’ve sold in the past month for some of the products on their website, including Kindles.
Some of the Kindle sales figures are really surprising, especially when it comes to the Kindle Scribe. A lot of people have assumed the Kindle Scribe isn’t selling very well since Amazon has been putting it on sale all the time, but going by the numbers it’s actually selling pretty well compared to other Kindle models (it’s selling way better than the Oasis and the kids bundles).
I have no idea how accurate these numbers are, and I don’t know the exact cutoff for each tier. It seems to go in 10k increments after 10k+ so it’s a wide range. Nonetheless, it gives a general idea of how each Kindle model compares to others.
Here’s the list of sales numbers for each Kindle model over the past month. There are bundle packages as well but they don’t show units sold so they aren’t included.
Kindle Scribe Sales Numbers
- Kindle Scribe 64GB – 8k+
- Kindle Scribe 32GB – 6k+
- Kindle Scribe 16GB basic pen – 4k+
- Kindle Scribe 16GB premium pen – 3k+
Kindle Paperwhite Sales Numbers
- Kindle Paperwhite 8GB – 10k+
- Kindle Paperwhite 16GB – 10k+
- Kindle Paperwhite 32GB – 10k+
- Kindle Paperwhite Kids – 7200+ (3 versions combined)
Kindle Oasis Sales Numbers
- Kindle Oasis 8GB – 4k+
- Kindle Oasis 32GB – sold out
Kindle 2022 Sales Numbers
- Kindle – 10k+
- Kindle Kids – 600+ (3 versions combined)
Regarding the Kindle Paperwhite and Kindle, I think each color version is 10k+ so that would make the numbers even higher since there are two colors for the Kindle and three for the Paperwhite. All show 10k+ so it’s hard to tell, but the agave green version of the Paperwhite SE shows 7k+ so that would imply all are 10k+ except for it.