Last week Walmart had the Kobo Aura on sale for $79 for Mother’s Day, and now the Kobo Aura is marked down to $69 with free shipping.
The very same Kobo Aura Edition 2 sells for $119 from Kobo’s US website, which is only $10 less than the newer Kobo Clara HD. It’s an odd sales strategy but that’s just how Kobo operates.
Being able to get a brand new dedicated ebook reader for $69 is a pretty good deal.
That’s $20 less than Amazon’s new entry-level Kindle, plus an extra $20 without ads, and the Kobo Aura has a higher resolution screen.
The Kobo Aura 2 is a 6-inch ebook reader with a 212 ppi E Ink Carta screen. It has frontlight but it lacks the color adjustment that other Kobo models offer. It has 4GB of storage space.
The Kobo Aura has OverDrive support built-in to browse and download library ebooks for free from public libraries.
For $69 it’s a solid entry-level ebook reader. It’s kind of surprising Kobo hasn’t discontinued it yet, especially since there’s only a $10 difference on Kobo’s website with the newer Clara HD that was released a year ago. But as long as it’s deeply discounted I guess it doesn’t make much difference.
steve says
you can see the Kobo US site? I can’t – I keep getting redirected to Walmart’s site.
Nathan says
It’s still the same store; it just has a Walmart logo instead.