Yesterday the Kindle Spring Reading Challenge officially came to a close, and now Amazon has already rolled out a new Summer Reading Challenge.
The “Epic Summer Challenge” runs from July 1st through September 30th, and there are 15 different achievements that can be unlocked.
It looks like a lot of the achievements are repeats from the Spring Challenge so that’s kind of lame; they could’ve been a bit more creative. There are achievements for Days Read and Books Completed and Streaks, and there are six Mystery achievements that will be unlocked on certain dates.
Unfortunately you don’t actually get anything for completing the various tasks and unlocking achievements, just bragging rights (and the dopamine rush for completing tasks). I miss the original Kindle Challenge where you could earn a $5 ebook credit for unlocking a certain number of achievements—too bad they didn’t bring that back.
Once again you have to use a Kindle app for Android or iOS to see the Reading Challenge achievements that are located in the More tab under Reading Insights. Unfortunately they don’t show the challenge or achievements on Kindle ereaders (apparently they can’t find anywhere to put it amid all the advertisements on the new homescreen), but you can still use Kindles to unlock achievements.
These challenges appear to be limited to US accounts so it won’t be available to everyone everywhere.
What do you think of Amazon doing these reading challenges lately? Did you partake in the Spring Challenge? I kind of like the idea of reading challenges but I wish Amazon would make them a bit more interesting and creative, and I wish they’d stop excluding Kindles from showing these challenges—like it’s really that difficult to show static images of achievements on a Kindle too.
Landing page at Amazon: Kindle Epic Summer Challenge