Earlier in the month I posted an article about Kindle sales numbers now that Amazon has started showing a general estimate of how many units they’ve sold over the past month for most products.
The sales numbers for the Kindle Scribe were the most surprising because a lot of people, myself included, had assumed it wasn’t selling very well since it’s on sale all the time, but Amazon had actually sold over 21,000 units in the past 30 days, and that wasn’t counting bundle packages or refurbished units.
However, the Kindle Scribe was on sale for a large chunk of those 30 days, so I thought I’d look at the numbers again to see what the sales numbers are like for January, and the overall number of units sold has gone down in a major way.
The Kindle Scribe was still on sale for part of the month, but it was a Prime exclusive sale, and I think it only lasted for about a week.
Here’s a look at how the sales numbers compare on January 12th and on January 31st. There’s a bit of overlap between the two, and that makes the overall numbers even more surprising.
Kindle Scribe Sales Numbers on Jan 12th
- Kindle Scribe 64GB – 8k+
- Kindle Scribe 32GB – 6k+
- Kindle Scribe 16GB basic pen – 4k+
- Kindle Scribe 16GB premium pen – 3k+
Kindle Scribe Sales Numbers on Jan 31st
- Kindle Scribe 64GB – 4k+
- Kindle Scribe 32GB – 3k+
- Kindle Scribe 16GB basic pen – 1k+
- Kindle Scribe 16GB premium pen – 1k+
The 64GB model is still outselling the lower storage options, which is rather unexpected, but now the numbers for it and the 32GB model have been cut in half, and not very many people seem to want the 16GB model.
The overall sales numbers are less than half of what they were earlier in the month. The previous set of numbers included part of December during the holiday shopping season so that certainly helped raise the figures some, but the peak shopping time had mostly passed by then, and the fact the Scribe was on sale for most of December helped too. But Amazon is clearly selling far fewer Scribes when they’re not on sale.