In a much anticipated move, Borders has lowered the price of the Kobo Reader down to $129, cutting $20 off the price so that it is now $10 cheaper than the Kindle 3 WiFi.
Borders also cut the price of the Aluratek Libre by $20, making it just $99. These new prices will go into effect tomorrow, September 1st.
If you want to get one these devices from a retail store, make sure to call ahead first. It seems that some Borders stores are anti-ereader and refuse to make any effort toward selling ebook readers, at least where I live. I gave up trying to find a Kobo Reader to review. Funny story, the last time I went to Borders I honestly overhead one of the employees say something along the lines of, “Damn ereaders are going to put us out of business”. I guess that explained why they didn’t have any on display.
In other Borders’ news, they just announced that they will start a new Rewards loyalty program starting September 1st. Here’s the key information from the press release:
Consumers can now choose from two forms of Rewards — a free, enhanced Rewards program, or the new “Borders Rewards Plus” program, which for $20 per year delivers savings on nearly all Borders merchandise, and free shipping on virtually all online orders. Borders is the only major bookseller to provide consumers with a choice of loyalty programs.
To celebrate, members can earn “Borders Bucks” twice as fast beginning tomorrow though Sept. 6. Typically, members earn $5 in Borders Bucks for every $150 they spend annually, but during this period, Borders will double the spend to bring the member closer to the $150 threshold faster. For example, if a member spends $50, Borders will double that amount bringing the total spend to $100. If a member spends $75, Borders will double that amount bringing the total spend to $150, resulting in the member receiving $5 in Bucks.