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The New Kindle Homescreen Sucks, It’s Just One Big Ad

February 13, 2016 by Nathan

New Kindle Homescreen

The new homescreen layout that was introduced with the latest Kindle software update sucks, and it sucks bad. It’s the worst homescreen I have ever seen on any device ever. Sorry to be blunt folks, but that’s how I feel.

I’m surprised there aren’t more people complaining about how bad the new homescreen layout is. All it is is one big advertisement that unsubtly tries to sell you more stuff from Amazon every single time you look at it.

You get one little corner that shows the content that’s actually on your Kindle, three measly titles that occupy about 1/3 of the homescreen.

The remaining 2/3 of the homescreen isn’t “your” homescreen at all. It’s Amazon’s big giant ad designed to get you to buy more stuff from Amazon.

Could you imagine if 2/3 of the homescreen on your tablet or computer was dedicated to selling you products from Microsoft or Apple? No one would stand for that for 2 seconds, but somehow Amazon can get away with it on a Kindle. It makes no logical sense. People are becoming way too accepting of ads on Kindles.

The pure shamelessness of it all is sickening. If I want to buy a new book I’ll decide what I want to choose on my own time; I don’t need Amazon or Goodreads telling me what to read and when to read it.

What really galls me is Amazon calls it a “personalized” homescreen. To me that means being able to customize your homescreen to your personal preference. But what it really means is a homescreen with your personalized shopping habits taking up more space than on-device content.

The homescreen is now more of an advertisement than it is an actual functional homescreen. It shows three books that you actually own and like eight that you don’t. It’s ridiculous.

Luckily the new homescreen layout can be turned off from the settings menu, but the option is buried like five layers deep.

To turn off the new adscreen homescreen layout, go to Settings > Device Options > Personalize Your Kindle > Advanced Options > Home screen View > Off.

You can still switch from cover view to list view as well but the location has changed. The option to use list view is now under the All Items sorting tab on the homescreen.

Filed Under: Amazon Kindle Tagged With: rant

Disclosure: This website earns commissions using affiliate links through Skimlinks and Amazon's Associates program.

Reader Interactions

Comments

  1. Todd says

    February 13, 2016 at 10:36 am

    Yeah I disabled it immediately. What’s ironic is I paid $20 more to remove special offers from my Paperwhite, yet now this home screen exists.

    So I guess special-offers Kindles with the new update basically have 2 layers of ads? I know this is how Amazon makes money and sells more ebooks, but that’s ridiculous. What’s next, banners and popups every 5th page turn or something?

    • David Przybysz says

      December 14, 2017 at 3:50 am

      I just bought my wife the new Kindle for Christmas, can I set up a dedication type page for her to see when it turns on it is that asking for way too much?

      • Nathan says

        December 14, 2017 at 6:50 am

        Easiest way would be to add a text document to the Kindle.

  2. dave says

    February 13, 2016 at 11:12 am

    Sad to see & sadder still to comment that the same major step backwards applies to the new “advanced” search screen from Overdrive that the Pasadena, CA library system has adopted. I would guess it was “designed” by an ex-Amazon employee 🙁

  3. MaryLou says

    February 13, 2016 at 1:26 pm

    I actually like the new homescreen.

  4. Lance Moody says

    February 13, 2016 at 1:32 pm

    I don’t really mind it. Most of my Kindle’s life is focused on the current book anyway.

  5. Alex says

    February 13, 2016 at 1:43 pm

    Amen to that! I was waiting for quite awhile Amazon to bring some nice home screen but that’s just bullish! Not to mention that if you are outside Amazon market, the content on the screen is not even remotely related to you and even if it was I don’t want advertise on “MY HOMESCREEN” this is just ridiculous.

  6. Reader says

    February 13, 2016 at 2:22 pm

    While I find the new home screen an annoyance, I figure that is the price I pay for an inexpensive Kindle.

    Amazon sells the Kindle as a way to sell e-books and other Amazon merchandise. Thus we are “blessed” with the “Amazon is sure you want to buy something today” home screen.

    If I am not going to to a book on the home screen, I go to My Library.

    What I would like would be more font options, especially the option to make fonts bolder.

    • Nicolás says

      February 14, 2016 at 2:16 pm

      You call a $200 Voyage ‘inexpensive’? I get that this homescreen comes in a $70 Kindle 7, but not in a premium model.

      • Reader says

        February 14, 2016 at 10:30 pm

        I purchased a Kindle Touch for $30 after a Staples rebate. That IS inexpensive.

        • Nicolás says

          February 14, 2016 at 10:53 pm

          Again, read my previous answer. This homescreen is for all Kindles, including a $200 Voyage or a 4 year old Kindle Touch. Someone who pays for a Voyage shouldn’t have to put with a home screen that is 75% ads.

    • Richard says

      January 8, 2018 at 1:01 am

      And the real joy is that there’s another ad running below the library screen. Come on, Amazon, just let me enjoy the device I paid you for.

  7. charles says

    February 13, 2016 at 2:28 pm

    I have gotten use to it and I like the new home screen.

  8. Robin says

    February 13, 2016 at 2:29 pm

    Thanks for letting us know it can be turned off. I don’t seem to have gotten the update on my Voyage yet, but if that screen had greeted me one day and I didn’t know it was optional, I would have been very unhappy with my “premium” reader.

    There are a lot of things I don’t miss about my original Nook Color, especially the weight, but I really do miss the home screen (where you could drag and drop whatever books you wanted), and file management. It’s a shame that we seem to be moving backwards in that regard.

  9. AP says

    February 13, 2016 at 3:46 pm

    Anyone else seeing the most recent books is not working when you turn off this new homescreen? The book I am currently reading is not listed at the top when I exit out to the homescreen.

  10. Sarah says

    February 13, 2016 at 5:41 pm

    One more reason I’m glad I own a Kobo instead.

    • Kris says

      February 14, 2016 at 5:58 am

      Kobo does have something similar on the home screen with the Recommended tile but it is not as obtrusive. You can also dismiss the tile but it seems to reappear each time you sync to Kobo Desktop and has to be dismissed again.

  11. Susan says

    February 13, 2016 at 5:49 pm

    I agree with those who have turned off the screen and have kept the former version. It took me all of 2 seconds to decide it wasn’t for me. I didn’t want the Kindle with ads and I really don’t see much difference between the two. In this home screen
    the focus is limited to books. I can find enough to purchase on my own without the prompts. I do like
    having easier access to some of the controls
    like turning the wireless on and off.

  12. Mary says

    February 13, 2016 at 6:19 pm

    My voyage is up to date but I don’t see a homescreen. All I ever have is a list of my books. Maybe it’s because I don’t shop on my voyage? I shop from my phone.

    • Kimberly O. says

      February 17, 2016 at 8:07 am

      I think this just means your Kindle hasn’t received the update yet. My Voyage has the wifi turned on all the time and hasn’t received it yet. (I check it often.) I suppose I could just download it. 🙂

  13. Basem says

    February 13, 2016 at 6:40 pm

    I understand Nate’s problem with the home screen. However, I like the quick access to your latest read (a feature of Nook e-readers for some time). I just wish I could keep that and turn off the bottom recommendations; unfortunately there is no way to do that and keeping the latest read means keeping the recommendations.

    • Nathan says

      February 14, 2016 at 8:58 am

      Actually you can. Just set the sort by tab to recent and it will show the 6 most recently-read titles in cover view or 7 with list view (probably one more without the banner ad at the bottom).

      • Basem says

        February 15, 2016 at 9:18 am

        Thanks – I think you mean that you can set your Kindle to your more recent items, after turning off the new home screen. However, doing that just mixes collections and single items in accordance to recent activity. I like to keep collections separate from uncategorised items, so it is not an option. The home screen, in my opinion, even with the recommendations, still offers the option to just select the last item you are reading and this keeps things simplified. Also, I don’t have special offers, so there is more screen estate. Further, I like Goodreads integration and recommend Kindle users give the website a try.

        • John Grosklaus says

          February 19, 2016 at 8:41 pm

          I do the same, LOVE Goodreads and just sort collections first with the new home page so I still have recent books. This solves the problem of having to open a collection to get the book you are currently reading.

  14. Laura says

    February 13, 2016 at 7:16 pm

    Thanks for letting us know there’s a way to turn it off. I never, ever shop on my e-ink devices so it’s a complete waste.

  15. Shane C says

    February 13, 2016 at 8:35 pm

    I haven’t received the update as of yet on mine, but good to know theirs a way to disable It once It hits my Kindle.

  16. Anne says

    February 14, 2016 at 6:14 am

    Nathan, I totally agree with your opinion on this home screen, and, what’s more, it looks almost exactly like the Nook Simple Touch home screen!!!! Blech! I am not updating my Voyage.

    • Nathan says

      February 14, 2016 at 8:55 am

      Unfortunately updates aren’t optional so you’ll have to update eventually unless you keep wireless turned off permanently.

      • Anne says

        February 14, 2016 at 10:02 am

        I will not be turning the wifi on. I prefer to side load my books. If I don’t want to side load, I read on my Fire HD 6. But I don’t use the wifi on my Voyage or my Kobo readers.

        • Nicolás says

          February 14, 2016 at 2:13 pm

          You can update but disable the new layout. You get the new top menu and new font but without the ads.

          • Anne says

            February 14, 2016 at 6:53 pm

            I would love a picture.

          • Nicolás says

            February 14, 2016 at 11:08 pm

            img.com/gawker-media/image/upload/s–HJL3BZJa–/htzes1y4q8gmuubmwvez.jpg

            See the one in the middle.

          • Nicolás says

            February 14, 2016 at 11:11 pm

            Sorry, here. https://i.kinja-img.com/gawker-media/image/upload/htzes1y4q8gmuubmwvez.jpg

    • Robin says

      February 14, 2016 at 1:41 pm

      It really does. I had a Nook Simple Touch with Glowlight, and I rooted it to get rid of that screen.

      • Anne says

        February 15, 2016 at 5:29 am

        Thank you! That is helpful. I also found a video the-ebook-reader.com posted on youtube showing the changes.

  17. Jonathan says

    February 15, 2016 at 4:41 am

    Things like this are my reason to opt for an open Android eReader instead. The Kindle app still works without giving me much of a hassle, and the added effort opens up so many other possibilities.

  18. Jaime says

    February 15, 2016 at 12:55 pm

    Thanks for your comments! I’ve just changed my homescreen to avoid the new ads.

    Even when I do enjoy Goodreads and usually buy e-books from Amazon, I don’t like the ads nor the new crowded layout.

    I find them distracting from the reading process.

  19. Liza says

    February 16, 2016 at 9:32 am

    I like the new homescreen. The ads don’t bother me and I have found a few good reads I wouldn’t have known about that way.

  20. Technotreegrass says

    February 16, 2016 at 11:13 am

    Thank You for telling us how to turn it off. I haven’t updated yet and I was scared that I’d be stuck with this crap. Amazon usually recommends books I already own a physical copy of, even books I bought directly from Amazon itself and not a third party seller. I periodically go through the list on the website to click the “I own it” checkbox, but it still rarely shows me anything new. I bought a Paperwhite (an Amazon product) and paid the extra $20 to get rid of ads. I shouldn’t have to drown in more ads because “they aren’t making enough money off of me.”

  21. John Grosklaus says

    February 19, 2016 at 8:37 pm

    Personally, I am a big fan of Amazon’s goodreads suggested books program and like that the new home screen gives it a new place to be. The suggestions are mutually helpful because it automatically asks to send samples and if you like the book, you buy it and they make money! Like other commenters have mentioned, The three books that I am reading are most important ant having them on the home screen is awesome because I always sort by collection. The new system allows me to have my recent reads and collections in front. Nice work Amazon! (although this home page is very, very similar to the nook glow-light!)

  22. Lisa says

    February 20, 2016 at 6:40 am

    I don’t like it AT ALL and I don’t even have the option to turn it off – I looked everywhere and there is no option for me.

  23. Rodrigo says

    February 22, 2016 at 3:51 pm

    Luckily the new homescreen on brazilian Kindle devices (Paperwhite and Voyage) does not show ads. Actually I like this update.

  24. Mark S. says

    February 27, 2016 at 6:47 am

    I actually don’t mind the home screen change. the reading list is fitting and a selection of my own books. the suggestions at the bottom are relevant (although I’m not sure if I’ll hop on recommendations that quickly) and overall it’s not a bad service that you can disable with a few taps if you don’t want it for whatever reason.

    One thing they SHOULD do and still haven’t which is what’s driving me away more than this home screen is allow people to use their own lock/poweroff images instead of these silly and drab stock photos of.. fountain pens and printer’s letters… Talk about not being able to have your device be yours? that’s an example. I’d love to see Apple or Microsoft deciding what people can have as their lockscreen image. Nope.

  25. Stan says

    February 28, 2016 at 8:47 pm

    No No!
    They aren’t advertisements for books they want to sell you, they are ‘recommendations’ for you!
    Amazon loves us, and wants us to be happy!

    I already amended my review at Amazon to reflect their latest scam to sneak advertisements back in after paying not to have them.
    Amazon is getting worse every day.
    Why do the idiotic geeks keep adding more and more garbage?
    Keep It Simple Stupid!!!

  26. Steve says

    February 29, 2016 at 8:00 pm

    I don’t like the homepage, but my main problem is with the list: It used to be that I just saw my collections and the few books or magazines that I’d bought or side-loaded.

    Now the list has EVERYTHING on the kindle. Blech — 57 screens of stuff to find what I want, ignoring all my work with collections. Does anyone know a way to get back to the old list style, or not show things that are in collections?

  27. Julieta says

    March 10, 2016 at 3:16 am

    Thanks for the article! I actually did complain. I also sent it to jeff@amazon.com, did get a reply from some executive, useless of course. So if you complain make sure to include Jeff Bezos. I turned the home page off, I could have lived with that, my problem was that you are left with a washed out home screen. You can even list only the books on device by choosing “downloads” I believe, but still, it is so bad that I returned it. I got it as a present for Christmas and I loved it, but with this software upgrade it’s useless. The menu bar is a disgrace and adjusting the brightness without reading glasses almost impossible. Amazon.de where I got mine from agreed with me and issued me a full refund. I’m back to my old Kindle 6″ which didn’t have the UI changed after the upgrade. I am not missing the touch screen or the integrated light.

  28. Jaime says

    April 10, 2016 at 7:10 pm

    Thanks for the directions, I just disabled the offending adscreen which I hated from day one it popped up on my Kindle. I’ve been a consistent, almost compulsive Kindle e-book shopper for 5 years, only because I buy as I please. The new Kindle homescreen is so intruding and shameless in its attempt to make you keep shopping that it has had the adverse effect – I disregard whatever it puts my way and I’m actually buying less e-books rather than more. Amazon should analyse whether this “strategy” won’t backfire.

  29. Cindi says

    June 26, 2016 at 12:16 pm

    Thank you. Thank you. I love my paperwhite but did not like the cover page.

  30. Leslie says

    September 19, 2016 at 8:55 pm

    Thank you so much for saying how to turn it off!! What an infuriating home screen. I get mad every time I turned my Kindle on. I had begun searching for a different device to purchase.

  31. Leslie says

    September 19, 2016 at 8:57 pm

    Just turned it off with your instructions. I’m so happy!

  32. vj says

    September 23, 2016 at 12:23 pm

    THANK YOU THANK YOU THANK YOU

  33. Chez says

    September 27, 2016 at 3:15 pm

    Thankyou very much for explaining how to turn it off, I missed that option in the menus.

  34. Horbury says

    December 12, 2016 at 1:36 pm

    You have almost saved my life by telling me how to change from covers to list.
    What is the point of showing book covers in black and white with almost unreadable titles?
    Thanks you, thank you, thank you!

  35. Caltroon says

    September 1, 2017 at 10:32 am

    Big thank you. After buying the no special offers Voyage the single book
    screen was very annoying. Paying for ad free should mean exactly that. So appreciate your post!

  36. sarah says

    September 16, 2017 at 8:40 am

    I shut off the home screen view and it still is not taking off the reccomendations!!!! GRRRR I HATE ADDS

  37. TheWhistler says

    October 14, 2017 at 9:36 am

    I hate it! Also after going to settings, I have no Device Options.I have android, is there another way of changing this? Can we get back the old carousel? Help! I hate these companies that believe they own you.

  38. TheWhistler says

    October 14, 2017 at 9:51 am

    I am assuming you followed the instructions above to turn it off but after I go to settings there is no Device Options. I use android, do you?

    • Nathan says

      October 14, 2017 at 10:24 am

      I don’t follow what you’re saying. The Kindle Android app doesn’t show recommended content and the latest version still has the carousel.

  39. Karri says

    October 24, 2017 at 11:40 pm

    You totally missed the worst thing about the new home screen. I have a small phone so it can fit in my pocket and the new screen is so small it’s ridiculously. It also majorly sucks if you read more than one book at a time because I can’t find the book I want.

  40. sandra says

    October 28, 2017 at 8:33 pm

    Argh i have Android app too and it have been updates to too new homepage layout. We dont have the option to chance it..

  41. Dave says

    February 17, 2018 at 4:45 am

    I just got a new kindle and find the advertising on home screen and Library to be straight up offensive.

    I want to look at my books, not an advert that claims “your next great read is waiting in the kindle store”…..an advertising lie that we have to read everyday,

    Think about it…

    “your next great read is waiting in the kindle store”

    “your next great read is waiting in the kindle store”

    “your next great read is waiting in the kindle store”

    “your next great read is waiting in the kindle store”

    Just totally ruins the experience for almost all of us who understand what advertising does to your brain, guys.

    Sort it out.

    • Nathan says

      February 17, 2018 at 6:27 am

      It’s already sorted out. All you have to do is turn off the homescreen view as described in the article and unsubscribe from special offers and you never have to look at an ad again. Other devices like the Nook you can’t get rid of recommended content at all so just be glad Kindles have the option to turn that nonsense off.

      • Ali says

        November 6, 2018 at 2:22 pm

        Actually it hasn’t been sorted out at all. The only way to disable the homescreen view as described in the article is to register your Kindle. i.e. Login to your Amazon account.

        If you do not login to an Amazon account, 2/3 of that screen is completely useless – “my reading list” and “recommended for you” is essentially replaced with text saying “login”.

  42. Edie says

    November 11, 2018 at 2:09 pm

    Thanks for showing how to turn off the awful new home screen with all the ads…..hate it!!

  43. paul says

    February 28, 2019 at 7:39 am

    I am finding it outrageous to get popup ads not just in my email from Google while I’m trying to read the email, but also in Kindle while I’m trying to read a book. And trying to delete the advert, seems even more difficult because the put the x right next to the > to see the ad.

    I’m writing to pissed consumer and see if any of these folks respond. I’m not going to continue to use or buy kindle if this keeps up and I may give up on Gmail too. I’ve already cut out Chrome, google store and any other google app I have on my androids and computers.

    I would think the idots would get the message and stop these annoying things from happening. There is no way to eliminate ads in chrome at all. There are 3rd party blockers, but so far I’ve found none that work.

    • Nathan says

      February 28, 2019 at 9:38 am

      There are no popup ads on Kindles and there never have been.

    • Disobey says

      December 26, 2019 at 3:14 pm

      on new Kindles go to factory reset and do not create account or update software and there will be no ads. Use Kindle offline and say big F you to Amazon, Facebook, Google and Microshit.

      btw, always use Firefox with DuckDuckGo and adblock!

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