Once again Kobo has the 2nd gen Kobo Aura on sale for $99, matching the price of the Kindle Paperwhite that’s also on sale this week.
Of course the Kobo Aura doesn’t have ads like the Paperwhite that cost an extra $20 to remove, so it’s even cheaper when considering that factor.
The Kobo Aura has a lower resolution screen, however, so they aren’t directly comparable.
In fact I’m still not sure why Kobo offers the 2nd gen Aura with similar-priced models offering something better.
It doesn’t have an adjustable frontlight color like Kobo’s other ereaders, and it’s not waterproof either, and again the lower resolution screen isn’t ideal.
I still think the Kobo Glo HD with the 300 ppi screen was a better product but Kobo discontinued it for some reason. $99 isn’t a bad price for the Kobo Aura and is probably what it should sell for regularly but hopefully Kobo replaces it with a newer model sometime this year.