Amazon has added some new color choices when purchasing the Kindle Paperwhite from Amazon’s website (other retailers just have the black color option).
Now they’ve added two more color options, plum and sage.
The new colors are available with both the 32GB and 8GB models, but the cellular model is still only available in black.
Oddly all of these colors have been available from Amazon’s China Kindle store for a long time, at least since they added the blue version to the US site last year.
I always thought it was weird that they would offer more color choices in some countries than others, but now it appears that most Amazon websites have all four colors available.
Considering a cover hides most of the color, it’s surprising that people even care what color the back of the Kindle Paperwhite is, but it doesn’t hurt to add a little color to an otherwise monochrome device.