Last month I posted about how Kindles with Special Offers were getting a new ad layout, but it looks like Amazon has already abandoned that idea.
Last month all my ad-supported Kindles started showing the new ad layout with a black screen and white text. Then when you turned the Kindle on it showed a book cover of the book they were advertising.
I liked how the new ads were more relevant to the books that I read, and I thought the blacked-out screen looked less like annoying ads.
Now all that is gone and my Kindles are back to showing the old random ads of books I’ll never have any interest in reading, like paranormal romance novels. You’d think they could at least show ads for genres I actually read, but that rarely happens.
Honestly, I don’t know how people put up the hideous ads that Amazon puts on Kindles. To me it cheapens the product and makes it seem like my Kindle is owned by Amazon and I’m just renting it. I don’t like a company controlling what advertisements I see whenever I turn off a device that I paid for with my own money.
At least Amazon is gracious enough to allow customers to pay them an extra $20 to remove the ads, but not a single other brand has ads on the lockscreen to begin with. It’s just another marketing technique for them to squeeze more money from customers.
I’m just glad Amazon finally gave us the option to show book covers on the lockscreen on ad-free Kindles. It’s worth the extra $20 not to have to see ads for romance novels whenever your Kindle is turned off.
You can always ask them to remove the ads for free too. I successfully did it for my mother’s kindle. No hassle. Within 30 seconds they online rep did it.
I guess it depends on the customer service rep that you speak with. It worked once for me but then a second time I requested it a year later but the rep. refused to remove the ads for free. Now I just pay the extra when I buy the device.
I think they are catching onto people passing that info around and not offering the service so easily. I’m hearing of a lot more pushback and refusal from people on online forums recently.
Tina Hamaker says
I must have gotten a nice rep. I didn’t even ask to have them removed, I just commented that I was seeing the same 3 ads and they were for books that I had already read, and they immediately removed them for free. BUT, in order to get the book covers on lockscreen, I had to factory reset my Paperwhite. I tried every other hint on here 3-4 times at least to no avail. So I handwrote out the 153 titles that I had downloaded, and bit the bullet. I’m still in the process of “re-downloading”…
I still hear success stories, but they seem to be more infrequent overall.
Good luck on the re-downloading process! Sounds time-consuming.
Steve Blencowe says
I manged to get the ads removed via Web Chat. Took perseverance as initially sticking to the script. I just wore them down reminding them that I was an active Prime member and had put up with the ads for nearly a year. In the end they caved!