People often buy new Kindle ereaders this time of year with Black Friday and Cyber Monday sales, so I thought it would be interesting to look over Amazon’s Best Sellers list for Kindles to see which models are most popular with all the sales going on.
With the exception of the Kindle Scribe, Amazon’s sale prices aren’t as low this year as they usually are, especially on the Kindle Paperwhite, and yet the 8GB Kindle Paperwhite is currently the #1 best selling Kindle. That’s kind of surprising considering the price is only $20 off at $119.99 (last year for Black Friday and Cyber Monday it was $94.99, and it was only $89.99 for Prime Day).
The #2 best selling Kindle is currently the Kindle Paperwhite Signature Edition. It adds 4x more storage space, wireless charging, and an auto-adjusting frontlight sensor for an extra $20 over the base model so I can see how people consider it a better value, but it’s still kind of surprising it’s selling better than the $79 basic Kindle.
Speaking of which, the $79 Kindle in black is #3 on the list, and the blue version sits at #7.
The #4 spot is held by the 16GB Kindle Paperwhite, and #5 and #6 are both Signature Editions in different colors. #8 is the 8GB Paperwhite again, this version without ads. #9 is the kids bundle of the Kindle Paperwhite, so 7 of the top 10 best selling Kindles are some version of the Kindle Paperwhite.
The 32GB Kindle Scribe holds the #10 spot currently, and the 16GB version is ranked at #12.
I know a lot of people are disappointed with Amazon for not releasing a new Kindle Oasis, but I wonder if that’s just because it isn’t very popular anymore. The Kindle Oasis is ranked pretty low on the best sellers list currently. It doesn’t show up until #17 (8GB) and #18 (32GB).
Maybe it’s the fact that it’s old and kind of outdated at this point, and people aren’t interested in paying a higher price for it. It’s only $40 more than the Kindle Paperwhite Signature Edition though, but at this point the SE is clearly a lot more popular.
It’s would be great to see Amazon release a follow-up to the Oasis in some form, even if they call it something else, but with the Kindle Paperwhite being so popular it kind of undermines the development of other Kindles.