Video Interview with E Ink Vice President of Marketing

Posted on June 24th, 2010 by Nathan

ARMdevices.net has posted a 17 minute video interview with the vice president of marketing at E Ink, Sriram Peruvemba.

E Ink displays are used in virtually all the current dedicated ebook readers on the market, with the exception of a few that have LCD screens and new SiPix screens. The Kindle, Nook, Sony Readers, Kobo Reader all have E Ink Vizplex displays.

E Ink’s popularity is do to the fact that the displays are easily readable in direct sunlight and are very energy efficient because the technology doesn’t require battery power while the text is on the screen, just when turning pages to refresh the display.

The video goes into details about E Ink’s new flexible plastic displays that are designed to be nearly indestructible. Plans are to use them for textbook replacements, among other applications. They also discuss the cost of E Ink displays and how prices are steadily decreasing each year, along with Sriram Peruvemba’s thoughts on the future of E Ink technology and how it is affected by products like the Apple iPad.

There’s a look at some other applications of E Ink technology too, including a wrist watch and smartcard—a prototype of an E Ink powered credit card with advanced security features.