Over the past few months, Barnes & Noble has been offering a lot of incentives to entice consumers to buy their new, old, and refurbished Nook devices, but the offer I received in my inbox today makes the others pale in comparison.
From now until January 31st (or “while supplies last”), B&N is offering a $30 gift card with the purchase of a new Nook Simple Touch eReader, provided that you pay with your MasterCard. On top of this, if you have been enrolled in the B&N Member Program since at least the beginning of 2012, you will get another $10 membership discount, making the total cost a measly $39.00 before tax. This is the lowest price I have ever seen for the Nook Simple Touch, and an incredible deal for a solid (and rootable) touchscreen E Ink eReader. If you aren’t eligible for the extra $10 off, $49.00 is still a bottom-dollar price. That’s what they were selling them for on Black Friday.
This also might be the last chance for you to use your Nook discount benefit as a B&N Member. In the past, Members were entitled to an automatic $10 discount on Nook eReaders and a $20 discount on Nook tablets. Unfortunately, once your membership renews this year, that privilege is over. B&N is already selling these devices at cost, and with the way things have been going, they just can’t afford to hand out this perk anymore. As long as you signed up before they rescinded this offer, your discount is good until the next renew date.
Some things I love about the NST are its physical page turn buttons, Best Text font rendering technology, Adobe DRM ePub support, and microSD card slot. At $40, you really can’t go wrong here.