There’s a new banner image (shown above) that has started showing up on the main Kindle landing page at Amazon with an interesting claim about the Kindle Oasis.
The banner says: “The most advanced Kindle just got faster. Kindle Oasis now with faster page turns.”
This new banner just started showing up but there’s been no other indication that page turning speed has improved recently.
Is this just a new marketing tactic or did they actually change something?
None of the recent Kindle software updates have mentioned anything about improving page-turn speed in the release notes. Perhaps that would fall under the “performance improvements, bug fixes, and other general enhancements” section that’s always included in the notes, but if there was a significant change you’d think they’d mention it.
It’s more likely they’re just looking for a new marketing angle since actual improvements have become a rarity in recent years. The Kindle Oasis does turn pages a bit faster than the Kindle Paperwhite and $89 Kindle, but it’s not a huge difference and is hardly worth bragging about. Maybe they’re just stating the obvious but the way it’s worded it makes it sound like a recent improvement. The current Oasis was released in 2019 so it isn’t exactly new, and the previous Oasis was released in 2017 and it’s just as fast because it has the same exact hardware, minus warm LEDs.
Have you noticed pages turning faster on your Kindle Oasis? How would we really even know if they did improve the page-turn speed?