Below is a video showing the differences between ad-free Kindles and ad-supported Kindles, also called Kindles with Special Offers.
Ad-supported Kindles cost $20 less than ad-free Kindles. If you get an ad-supported Kindle you can unsubscribe from Special Offers at anytime by going to the Manage Your Devices section of your Amazon account and paying $20 to remove the ads.
You can also contact Amazon support about removing Special Offers and sometimes they will remove them for free, but not always—it seems to depend on the mood of the customer service rep.
Amazon recently changed how ads display on ad-supported Kindles since the 5.13.7 software update. Now ad-supported Kindles only show ads on the sleep screen when the device is turned off. They used to also show a banner ad at the bottom of the homescreen and library view, but that is no longer the case with the new user interface. Now ad-supported Kindles only show ads on the sleep screen when the device is turned off.
The biggest usability difference with ad-supported Kindles is they require an extra step every time you turn them on. You have to swipe the screen to unlock the Kindle, even if you spent extra on a cover with auto-wake functionality.
Ad-free Kindles do not require swiping the screen to turn them on. Hitting the power button or opening the cover will take you right back to where you previously left off.
Instead of showing advertisements, ad-free Kindles have the option to display the bookcover of your most recently read book on the sleep screen when the device is turned off, or you can turn cover view off in settings and view random screensaver images instead. If you’re using a Kids Kindle or Kids Mode on a regular Kindle it will show kid-friendly screensaver images when cover view is turned off.
karen says
Thanks for pointing out that the kids’ Kindle bundle is ad-free and has different screensavers the the regular kindles. Those kids’ screensavers are really cute!
Nathan says
Those screensaver appear on regular Kindles as well when switched to Kids mode.
rummo says
If you pay to remove the ads, does it still require a swipe to unlock?
Nathan says
No swipe required for ad-free Kindles.
rummo says
Is that true for units that are purchased with ads and later updated to have them removed, or only for units that are purchased ad-free out of the box?
Nathan says
There’s no difference buying ad-free or changing it later.
rummo says
Excellent, I’ve struggled to find a clear answer on this topic elsewhere. Thank you
bill says
Why bother. Buy something without ads and install kindle reader.