New White Kindle and Kindle Paperwhite are Interesting Options

White Kindle Paperwhite

Yesterday Amazon announced a new entry-level Kindle, the 8th generation model, that gets released two weeks from today on July 7th.

It’s thinner and lighter than the previous Kindle, and it comes with Bluetooth to connect speakers and headphone to use the VoiceView and text-to-speech accessibility features that were recently introduced with the release of the Kindle Audio Adapter.

The hardware specs are mostly the same as before, but it has a new design and it’s now available in white in addition to black.

At the same time Amazon has started offering a white version of the Kindle Paperwhite 3 that gets released on June 30th.

It’s been a long time since there’s been a white Kindle; the 1st and 2nd generation models were both white, but then Amazon switched to using darker colors instead.

There’s an optical illusion that makes it appear as if text is darker when it is surrounded by a black border, so I think that’s part of the reason. But a white border can disappear or blend into the screen background color as well so it goes both ways.

It’s amazing how eyes can see things in different ways; the same identical E Ink screens can look different just by changing the color that surrounds them. Like the picture below, both A and B squares are the same exact color but they sure don’t look like it.

Grey square optical illusion

The funny thing is Amazon started selling white versions of the previous Kindle in parts of Asia and Europe over a year ago.

Why did it take Amazon so long to release them in the US?

Either way, whatever your preference is, it’s good to have more choices. I decided to get the white version of the new Kindle to review because I thought it would be interesting to see how the lighter color compares.

The white will naturally show dirt and grime more but maybe it won’t show fingerprint smudges as much as black.

So who else is getting a white Kindle? I wonder which color will end up being more popular. Right now the white version is trailing the black by 14 spots on Amazon’s best sellers list for electronics.

4 Responses to “New White Kindle and Kindle Paperwhite are Interesting Options”

  1. and not available in Canada. gaaaawd amazon you suck so hard!

    • They just don’t have the white ones. Try looking on the bright side. The price is way cheaper in Canada since they didn’t jack up the price for the weak Canadian dollar. The new Kindle works out to only about $60 USD, and that’s for the version without ads that sells for $99 in the US. Almost half price!

  2. I just visited amazonbooks store at university village in seattle, the staff there told me that will have kindle paper white 3 by thursday (june 30), I will come back thursday to check

  3. I found the white border distracting on the Nook but needed a replacement for a dead Voyage so I got a white Paperwhite.

    I actually prefer the white border on the Kindle. Not only is it not distracting, it seems to disappear better and be *less* distracting than the black border of my previous Kindles. I’m not sure why; maybe it’s because of what you pointed out and the *real* problem I had with the Nook was the crappy screen; the white border making its crappiness *more* noticeable.

    At any rate, having had the white Paperwhite for almost a week, I wouldn’t hesitate to choose white over black in the future.