Earlier in the month I posted an article about Kindle sales numbers now that Amazon has started showing a general estimate of how many units they’ve sold over the past month for most products.
The sales numbers for the Kindle Scribe were the most surprising because a lot of people, myself included, had assumed it wasn’t selling very well since it’s on sale all the time, but Amazon had actually sold over 21,000 units in the past 30 days, and that wasn’t counting bundle packages or refurbished units.
However, the Kindle Scribe was on sale for a large chunk of those 30 days, so I thought I’d look at the numbers again to see what the sales numbers are like for January, and the overall number of units sold has gone down in a major way.
The Kindle Scribe was still on sale for part of the month, but it was a Prime exclusive sale, and I think it only lasted for about a week.
Here’s a look at how the sales numbers compare on January 12th and on January 31st. There’s a bit of overlap between the two, and that makes the overall numbers even more surprising.
Kindle Scribe Sales Numbers on Jan 12th
- Kindle Scribe 64GB – 8k+
- Kindle Scribe 32GB – 6k+
- Kindle Scribe 16GB basic pen – 4k+
- Kindle Scribe 16GB premium pen – 3k+
Kindle Scribe Sales Numbers on Jan 31st
- Kindle Scribe 64GB – 4k+
- Kindle Scribe 32GB – 3k+
- Kindle Scribe 16GB basic pen – 1k+
- Kindle Scribe 16GB premium pen – 1k+
The 64GB model is still outselling the lower storage options, which is rather unexpected, but now the numbers for it and the 32GB model have been cut in half, and not very many people seem to want the 16GB model.
The overall sales numbers are less than half of what they were earlier in the month. The previous set of numbers included part of December during the holiday shopping season so that certainly helped raise the figures some, but the peak shopping time had mostly passed by then, and the fact the Scribe was on sale for most of December helped too. But Amazon is clearly selling far fewer Scribes when they’re not on sale.
Honestly, your first numbers were less than 30 days after the prime purchasing period for Christmas. I would assume a large number of those were gift purchases.
Yeah, that definitely helped boost the sales numbers, especially while it was on sale, but that was still only a little over a week of shopping time before Christmas since it was on a Monday. Maybe a third of the 30 days at most. Either way they’re selling less than half as many now. That’s a pretty steep dropoff.
Lou Sevens here-
Hello Nate, the scribe remains a game changer for me- in fact I have 2 and sometimes read on one while writing/talking notes/ calendar on the other.
It allows me to read much quicker.
However, I am sure I did pay full price on one of them- but worth it to me.
When I go back to my Paperwhite 6.8″ it seems really small, and at the time I got it – it was a big jump.
Perhaps they should set the base price at $250 – perhaps more in line with an Oasys replacement.
I am retired and read for relaxation and entertainment, I have a severe hearing loss and watching TV is very irritating for people speaking way to fast. Also have a feel of I have to have captions then I will just read the boo. I just can’t justify the script cost wise or the need to take written notes anymore. I had a PW5 that crapped out just after the warranty so I got a refurbished basic Kindle and I absolutely love it. I also have a Fire Tablet for text to speech use only. And as a retired IT professional I have several cheap android tablets.
You should try Voiceview on the kindle. I think you will find it does a much better job than the TTS of android.
I am still surprised that Amazon STILL has not placed the Scribe on sale here in Mexico. I finally got one from the USA and I love it. I just don’t understand what is the hold up in selling it outside of the USA and the UK?